1. General provisions

1.1. A subscription is a permanent discount from a specific company on its goods or services. It has two functions: a discount function (savings for the holder) and an advertising function (new customers for the company).

1.2. Issuing and placing subscriptions on the platform is free. The company determines the discount size and the validity period (from 1 to 3 years) itself.

1.3. These Rules are an addendum to the platform’s User Agreement. By publishing a subscription, the author confirms that they have read the Rules and accept them.

1.4. The platform is an intermediary: it helps the company and subscription holders find each other. The platform is not a party to the transaction between the company and the subscription holder and is not responsible for the quality of the company’s goods and services, except for the platform’s obligations expressly stated in Sections 9 and 12 of these Rules.

2. Who may issue subscriptions

2.1. Subscriptions may be issued only by the owners of the stated goods or services, or by their representatives acting under a notarized power of attorney.

2.2. The author of a subscription confirms that: they are the rightful and legal owner of the goods and services provided; all information they have provided is accurate, current and correct; they have reached the age and have the legal capacity required to enter into the relevant agreements under the legislation of their country of residence.

2.3. The platform may carry out periodic checks (at its own discretion or at the request of a third party, including authorized bodies) to confirm the author’s identity and the accuracy of the information provided.

2.4. If a check establishes that the information is false or inaccurate, this is considered a violation of the Rules. The platform may immediately close the author’s account or refuse the author the use of the site’s services.

2.5. If a subscription has been issued by a person who has no right to do so, that person’s liability is determined by the legislation of their country of residence.

3. Subscription details

3.1. To issue subscriptions, you need to complete extended registration and specify when creating a subscription:

• type of activity (goods or service);
• discount size in percent;
• the language in which the services are provided;
• the validity period of the subscription (from 1 to 3 years);
• city;
• address (not required for online services);
• an active website or social media page (not newly created);
• messengers for contact;
• secret code;
• tags for convenient search.

3.2. A subscription can be issued for all of the company’s goods or services at once, or for each individual product. This must be clearly stated in the subscription.

3.3. The discount must be genuine: the size stated in the subscription applies to all holders of the subscription and its duplicates.

3.4. The validity period of a subscription is at least 1 year and no more than 3 years. One month before the end of the validity period, the platform automatically takes the subscription off sale: it can no longer be bought, but it can be used until the end date.

4. Owner verification and publication

4.1. To confirm that the subscription is being issued by the real owner, you need to provide the company’s email published on its website or social media, and a link to the page where this email is shown.

4.2. The email must be located in sections managed by the company itself (for example, “Contacts” or the profile description). It may not be placed in third-party posts, reviews, etc.

4.3. The platform sends an email to the address provided. The subscription is considered confirmed once the author follows the confirmation link in this email.

4.4. A confirmed subscription undergoes preliminary moderation. The subscription becomes available to site users only after it is completed.

4.5. The platform may refuse to publish a subscription or ask for it to be revised if it does not comply with the Rules.

5. What is allowed and what is not

5.1. A subscription is issued for what the company offers on an ongoing basis, or for repeat purchases. If the main product is expensive and bought rarely, a subscription is issued for subsequent purchases: servicing, parts, accessories, repeat orders. A one-time sale of a single unique item (for example, one apartment or one car) is not suitable.

5.2. It is prohibited to advertise and issue subscriptions for:

• tobacco and smoking products;
• explosives and weapons trading;
• narcotic drugs and psychotropic substances;
• trade in human organs;
• goods whose production and distribution are prohibited by law;
• goods for which state registration, certification or a license is required by law, if these are not available;
• lotteries;
• baby food products;
• financial services;
• securities;
• one-time sales (cars, apartments and similar items).

5.3. When creating subscriptions, it is prohibited to publish prohibited content or to use profanity and threats.

5.4. The use of state or military symbols is not permitted in the content and images.

6. Copyright and content

6.1. The author must comply with applicable copyright and intellectual property laws and must not violate them.

6.2. The content of a subscription must not include brand names, logos, registered designs, trademarks or watermarks (including recreated or modified ones), except where the brand owner has given written permission for their use. For example, the author may not use a photograph of a watch if the brand name is legible in the photograph, without the written permission of that brand.

6.3. It is not permitted to use in a subscription free or purchased materials from other sources (images, texts, videos, fonts, etc.) if the author has no license or permission for their use and resale.

6.4. The author is solely and fully responsible for ensuring that the content and form of the subscription comply with legal requirements, for the legality of using logos, brand names and other intellectual property, and for the presence of information required by law.

7. Safety and documents

7.1. The author must inform holders of the features and possible side effects of the goods or services.

7.2. Where required, the author provides instruction on safety procedures and fire safety rules.

7.3. At the holder’s request, the author provides all information necessary to understand the full scope of the services or the quality of the goods.

7.4. At the request of a holder or the platform, the author provides licenses, certificates, declarations of conformity and other documents (where necessary), or duly certified copies thereof, as well as documents confirming the accuracy of the information in the subscription and compliance with copyright and related rights in the intellectual property used.

7.5. If the posting of materials becomes the grounds for claims, lawsuits or orders to pay penalties brought against a subscription holder or the platform by government authorities or third parties, the author must, upon request, immediately provide all requested information about the content of the materials and assist in resolving such claims and lawsuits.

8. The company’s obligations to holders

8.1. The company provides the discount to everyone who shows the subscription or its duplicate, including one received free of charge, without limiting the number of holders or the number of uses, until the subscription is stopped by the company.

8.2. A subscription holder may give duplicates of it away for free in any quantity and sell them. The original subscription always remains with the holder. The author is not required to keep a record of such uses.

8.3. The discount is provided during the company’s working hours, by prior arrangement if necessary. The company may ask for the secret code of the subscription.

8.4. Restrictions by day of the week, time or mandatory booking are stated in the subscription description in advance. Hidden conditions are not permitted.

8.5. If the declared service is not provided under a subscription or the discount size is not honored, the subscription is blocked, and in case of repeated violations the author’s account is blocked as well. The platform offers the holders of such a subscription a free replacement.

9. Stopping a subscription

9.1. The author may stop their subscription at any time: cease providing the discount under it and selling new subscriptions and duplicates. The validity period of the subscription does not deprive the author of this right.

9.2. After a subscription is stopped, all holders of such a subscription and its duplicates are entitled to replace it free of charge with any other subscription from the platform’s general gallery, including one issued by another company. Replacement is possible regardless of whether the subscription has been activated, and is not considered the exchange provided for by the platform’s rules.

9.3. Stopping a subscription does not affect sales already made or the amounts credited for them.

10. Money

10.1. The price of one subscription is 10 US dollars. With every purchase, including every resale of a duplicate, the amount is distributed as follows:

• 5 US dollars — to the seller who made this sale;
• 1 US dollar — to the company that issued the subscription, even if it was not the one who sold it;
• 1 US dollar — to the user through whose link or ID the company registered on the platform;
• 3 US dollars — to the MARKET-UP platform for running the site.

10.2. If the company registered without an invitation, the dollar intended for the inviter goes to the platform.

10.3. The company’s money (1 dollar from every purchase of its subscriptions) is credited to its balance on the platform. The balance can be spent inside the platform: on advertising and promoting its subscription and on buying subscriptions. Withdrawal of this money is not provided for at this stage.

10.4. If a company registered through the inviter’s ID, confirmed its email and published its first subscription, the inviter receives one subscription of this company for free, as well as 1 US dollar from every purchase of this company’s subscriptions.

10.5. Issuing and placing subscriptions is free.

10.6. The platform does not guarantee the author any number of customers or sales, or any income. Payment methods depend on the user’s country.

10.7. If the account of the author or the inviter is inactive (User Agreement, clauses 8.8–8.12), the share due to them is not credited and stays with the platform. Account inactivity does not release the author from the obligation to give the discount to holders (clause 8.1).

11. Blog

11.1. The author has a blog on the platform where news and promotions can be published. When a user buys a subscription, they automatically subscribe to the blog of the company that issued the subscription. The subscription can be cancelled at any time.

11.2. The company’s contact details are best given in the subscription itself, not in the blog header.

11.3. The same content restrictions apply to blog materials as to subscriptions (clauses 5.2–5.4 and Section 6).

12. Violations and blocking

12.1. The platform may reject a subscription, remove it from publication, or block a subscription or the author’s account for violating these Rules, providing false information, or failing to honor the terms of the subscription.

12.2. If a subscription is blocked, its holders receive a free replacement in the manner described in clause 9.2.

12.3. The measures provided for in this section apply without prejudice to other measures provided for in the platform’s User Agreement.

13. Liability and applicable law

13.1. The author is solely responsible for the legality of their business, goods and services, advertising and the content of the subscription, as well as for paying taxes and fees related to their activities and the amounts received, in accordance with the legislation of their country.

13.2. By accepting these Rules, the author assumes responsibility for compliance with applicable local and international laws when selling subscriptions.

13.3. These Rules are an addendum to the platform’s User Agreement and do not cancel or limit the rights and obligations provided for by the User Agreement, the Agreement on the Purchase and Use of a Subscription, the Terms of Use of Subscriptions, the Refund Policy, the Privacy Policy and the Cookie Policy. In case of conflict, the User Agreement applies.

13.4. These Rules do not limit consumer rights provided for by mandatory legislation.

13.5. The applicable law and the dispute resolution procedure between the platform and the author are determined by the platform’s User Agreement.

13.6. Versions of the Rules in other languages have been created for the convenience of users. In the event of any discrepancies, the English-language version shall prevail.

14. Short checklist before publishing a subscription

• full extended registration has been completed and all subscription fields are filled in (Section 3);
• an active, not newly created website or social media page is specified (clause 3.1);
• the subscription is issued by the business owner or a representative under a notarized power of attorney (clause 2.1);
• the goods or service are not on the list of prohibited ones (clause 5.2) and fit clause 5.1;
• the content contains no third-party logos, trademarks or materials without permission (Section 6);
• the company’s email and a link to the page where it is written are provided; the subscription is confirmed by email (Section 4);
• all restrictions of the discount (days, time, booking) are stated in the description (clause 8.4);
• documents confirming the quality of the goods or service are ready (clause 7.4);
• I understand that the discount applies to all holders of the original and its duplicates (clause 8.1);
• I know that I can stop the subscription at any time and that holders will receive a replacement (Section 9).

These Rules have been prepared as a standard form for the “MARKET-UP” platform and do not constitute legal advice. Before applying them in a specific country, it is recommended that their compliance with local consumer protection, advertising and distance selling legislation be verified with the involvement of a qualified lawyer.