1. What Cookies Are

Cookies are small alphanumeric identifiers that a website stores on the hard drive of a computer, tablet, phone, or other device belonging to the User when the User visits the site through a web browser. Some cookies simplify navigation across the platform, some speed up the login process, and some are used to track the User's actions on the platform. Cookies are widely used by website owners to ensure their sites function properly, to improve usability, and to obtain analytical information.

The website www.market-up.co uses both its own and third-party cookies and similar technologies to store information on the User's device. This is done in order to ensure maximum convenience: providing personalized information, remembering preferences relating to marketing, services, and products, and helping the User find the information they need more quickly.

2. Consent to the Use of Cookies

1. Strictly necessary cookies do not require the User's separate consent, since the site cannot function correctly without them.

2. Cookies for improving site performance, functional cookies, as well as targeting and advertising cookies are only installed with the User's consent. On their first visit to the site, the User is shown a notice (banner) providing the option to accept, decline, or configure the use of each of these categories of cookies individually.

3. The User may withdraw previously given consent or change cookie settings at any time, either through the corresponding section on the site or through their browser settings — this is described in Section 6 of this Policy.

4. Declining non-essential categories of cookies does not restrict the User's access to the core functions of the site, but may reduce personalization and the convenience of using certain features of the platform.

3. Categories of Cookies Used

Strictly Necessary Cookies

Cookies in this category are necessary to allow the User to navigate the site and use its features, including access to protected areas of the platform. Without them, some functions of the site may be unavailable.

Cookies for Improving Site Performance

These cookies collect information about how visitors use the site — for example, which pages are viewed most often and whether visitors encounter error messages on web pages. They do not collect data that directly identifies the visitor: all information collected is aggregated and thus remains anonymous. This data is used solely to improve the operation of the site.

Functional Cookies

These cookies allow the site to remember choices made by the User (for example, username, language, or region) and to provide enhanced features tailored to individual preferences. For example, the site may save the User's region in order to display products and services relevant to that region, remember text-size and font settings made by the User, or support features such as watching videos or commenting on blogs. The information collected may be anonymous; these cookies cannot track the User's activity on other sites.

Targeting (Advertising) Cookies

These cookies are used to display advertisements that most closely match the User's interests, based on an analysis of the User's activity online, as well as to limit the number of times the same advertisement is shown and to help assess the effectiveness of advertising campaigns. They are usually placed by third-party advertising networks — but only with the platform's permission. Information collected by these cookies may be shared with third-party organizations, including advertisers, and used jointly with them. Of all the categories, this one collects the largest volume of information about the User.

4. Purposes of Using Cookies

The Company and its service providers may use cookies for the following purposes:

— to uniquely identify the User during a session or upon logging into the platform — this makes it possible to process the User's online transactions, orders, and requests, as well as to verify the User's identity while navigating the platform;

— to obtain information about the User's visits to the site;

— to analyze the User's behavior on the site's pages in order to further improve it;

— to display advertising, messages, and content from the platform and third parties — both on this site and on the sites of other companies, taking the User's interests into account;

— to help the User obtain the information they need;

— to count the number of visitors and analyze how they use the site, in order to improve the platform's effectiveness and better understand the interests of its audience;

— to collect aggregate and statistical information about User activity.

5. Third-Party Cookies and Data Transfer

Some of the cookies on the site are set not by the platform itself, but by third-party service providers — for example, analytics services and advertising networks. Such cookies are also governed by the privacy policies of the relevant third parties, which we recommend reviewing separately.

Since some of these service providers may process data outside the User's country, any transfer of data to third parties is carried out in accordance with applicable data protection legislation requirements, including, where applicable, the use of appropriate contractual data transfer mechanisms.

6. Cookie Retention Period

Cookies fall into two types based on their duration:

— session cookies — active only during the current visit to the site and automatically deleted when the browser is closed;

— persistent cookies — remain on the User's device for a set period (from several days to several years) or until manually deleted.

Specific retention periods depend on the category and purpose of the cookie and may be updated from time to time. The platform aims to retain data no longer than is necessary for the purposes set out in Section 4 of this Policy.

7. Managing and Disabling Cookies

Most web browsers automatically accept cookies, but the User may change their browser settings to block them in the future. The general settings of most browsers include instructions on how to prevent the computer from accepting new cookies, how to make the browser notify the User when a new cookie is received, or how to disable cookies altogether. Users who disable cookies may lose access to certain areas of the platform.

Cookie settings differ from browser to browser. Instructions on how to disable and delete cookies can be found using the links below:

— Chrome: https://support.google.com/chrome/answer/95647

— Internet Explorer: https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies

— Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences

— Safari: https://www.apple.com/legal/privacy/en-ww/cookies/

— Opera: https://www.opera.com/help/tutorials/security/privacy/

For more general information about cookies, visit www.allaboutcookies.org.

8. User Rights

With respect to cookies and the data associated with them, the User has the right to:

— obtain information about which categories of cookies are used and for what purpose;

— give or withdraw consent to the use of non-essential categories of cookies at any time;

— configure their browser to restrict or completely block the installation of cookies;

— contact the platform's support service with questions related to data processing through cookies.

Further information on how the platform processes personal data is provided in the site's Privacy Policy.

9. Changes to This Policy

The platform may update this Policy from time to time — for example, in connection with changes in the technologies used or in applicable legislation. The current version of the Policy is always available on the site. We recommend reviewing its contents periodically.

10. Contact

If the User has questions about the use of cookies on the MARKET-UP platform, they may contact support through the chat on the site or through messages in their personal account.

Please note: requirements regarding the use of cookies and obtaining User consent may vary by country and region (for example, the European Union, the United Kingdom, Brazil, Turkey, South Korea, and China each have different personal data protection laws). Before publishing this Policy on the site, it is recommended that its compliance with the legislation of all jurisdictions in which the platform operates be reviewed with the involvement of qualified legal counsel.